MERCIALYS, PIONEERING THE CASUAL LEASING BUSINESS IN FRANCE

Serving a wide range of businesses, casual leasing has been rolled out in all of Mercialys’ shopping centers. Perfectly aligned with the shopping center’s stores, it represents a completely new form of retail.

AT MERCIALYS, CASUAL LEASING REPRESENTS:

  • Over 13,000 sq.m across around 60 centers throughout France

  • Targeted customer approach to create a complementary store selection and bring the centers to life, ensuring continued interest among regular visitors

  • Offering them the latest product, brand and concept trends

VARIOUS FORMATS

Whether you are a local store or a national or international brand or retailer, Mercialys offers you a diverse range of simple retail solutions to meet the challenges you face. Combining flexibility with visibility, casual leasing enables you to benefit from locations at the heart of consumer flows in Mercialys centers for periods from one month to 35 months.

  • Kiosks and pop-up stores: 360° stores positioned at the heart of consumer flows to offer activities in line with the center merchandising plans

  • Promotional roadshows: short-term event operations to provide visibility for your brand

  • Displays and trade marketing operations: the center is becoming a new media and a sales driver for your brand

 

CASUAL LEASING, A RESPONSE TO YOUR BUSINESS CHALLENGES:

  • Recruiting new consumers by reaching captive customers and establishing close connections

  • Testing out new trading areas

  • Further strengthening your local presence

  • Launching a new product or brand

  • Selling a seasonal range of products

  • Working on your brand’s image

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