Stéphane Plazza, "G la Galerie" brand ambassador
16 June 2016
Stéphane Plaza, the famous French TV presenter from M6, will be the “G La Galerie” brand ambassador for Mercialys shopping centers. This collaboration will be kicking off with this summer’s sales season.
A leading presenter from the French TV channel M6, Stéphane Plaza has hosted a number of hit shows in France for the past 10 years, including “Maison à vendre”, “Recherche maison ou appartement” and more recently “Chasseurs d’appart”. He is one of the most popular TV presenters in the country.
Stéphane Plaza, with his high popularity levels and his ability to be close to people, shares Mercialys’ values of proximity and engagement, making him the ideal ambassador for the “G La Galerie” brand.
He will be presented in a program of promotional campaigns in line with the brand’s key activities. These campaigns will be rolled out across all the “G La Galerie” brand’s communications media: displays, radio, online, press and direct marketing. They will be picked up on and highlighted in the cities where “G La Galerie” shopping centers are located.